Twila True, Founder
From timeless Lasting Shine Lacquer to moisturizing bodycare, Twila True Beauty provides a healthier alternative to everyday beauty products. We are committed to empowering women of all ages to rediscover what true beauty means, while remaining both socially and environmentally conscious. Twila True Beauty is dedicated to providing genuine products, that are tested rigorously and made locally in the USA.
Twila True Beauty is part of True Family Enterprises, a leading woman and minority-owned real estate investment firm founded by Twila True and her husband, Alan True. Learn more about our founder’s inspiring story by reading her story below.
Twila True is an Oglala Sioux Native American from the Pine Ridge Reservation of South Dakota- the second largest reservation in the U.S. and the poorest place in the country. The culture and heritage are rich in tradition and color holding true to Twila’s endeavors still today. Her Sioux name, means “Woman Who Walks Towards Future” and she has lived up to it in numerous ways.
Twila is an entrepreneur, CEO and President of True Family Enterprises: an investment firm comprised of entities including True Investments, True Fresh HPP, True Venture Capital, Twila True Fine Jewelry, Polished Perfect Studios and Twila True Beauty.
As a philanthropist, Twila founded True Children’s Home, a children’s orphanage and True Sioux Hope Foundation. The foundation provides critical aid and empowers Tribal members to act, positioning this generation for success. Twila is a champion for women in the workforce and continues to be a positive influencer.
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