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Brand Story

Twila True Beauty celebrates the beauty of the mind, heart, soul and body, inspired by the wealth of cultural influences, bold colors, and precious native resources of the Oglala Sioux Pine Ridge Reservation. Created with custom blends of natural oils and extracts native to Twila’s homeland. You’ll experience an abundance of luscious antioxidants and nurturing vitamins, that radiate with an elegant blend of top notes including wild plum, berry and floral extracts. Native wild plum seed extract protects and restores the skin’s integrity. Our bold and uplifting shades of nail lacquer are a testament to the rich and colorful culture of the Lakota Sioux Tribe, igniting empowerment for all to be confident in their individuality.

We are a collective movement, walking towards the future by focusing on community responsibility, natural ingredients, and best-in-class products to establish new interpretations of what beauty means.

We encompass Purity from natural ingredients. Wisdom from experience. Reflection from our process of product testing. Foresight from our innovative product trends



We avoid harmful ingredients such as:

  • 1,4-dioxane
  • Aluminum
  • Animal Oils, Fats & Musk
  • Antimicrobiols
  • BHA and BHT
  • Bisphenols
  • BPA
  • Butoxyethanol
  • Butylene Glycol
  • Camphor
  • Chemical UV Blocks
  • Chloride
  • Coal Tar
  • Ethonolamines
  • Ethylenediaminetetroacetic (EDTA)
  • Formaldehyde
  • Formaldehyde Resin
  • Hydroquinone
  • Lead
  • Mercury and mercury compounds
  • Methyl cellosolve
  • Methylisothiazolinone
  • Methylchloroisothiazolinone
  • Mineral Oil
  • Nanoparticles
  • Oxybenzone
  • Parobens
  • Petrolatum
  • Petroleum
  • Phthalates (DEP, DEHR DEP)
  • Polyethylene glycol (PEG compounds)
  • Polysorbates
  • Proponol
  • Propyl Poroben
  • Propylene Glycol
  • Resorcinol
  • Salicylic Acid
  • Selenium Sulfide
  • Sodium Laureth Sulfate
  • Sodium Louryl Sulfate
  • Sorbiton Monostearate
  • Toluene
  • Tricloson
  • Triphenyl Phosphate